Geologging still hasn’t reached it’s full potential as mobile checkins still havent quite been adopted by the masses just quite yet. Foursquare seems to be trying to battle that by creating some pretty intense incentives to start checking in. Recently, Foursquare teamed up with select Hess gas stations along the east coast to provide some discounts and kind of a ridiculous sweepstakes prize.
Some Hess stations are offering a Brisk Iced Tea and Frito Lay Combo for 2 bucks when you check into the station, as well as a chance to win FREE gas AND Brisk Iced Teas for an entire year. This is a pretty good deal for both Foursquare and Hess as it will definitely drive consumers to perhaps go out of their way to find a Hess station to take advantage of this sweepstakes (since we all know gas prices aren’t going down anytime soon, a year’s worth of free gas is a pretty big incentive). It will also hopefully drive more consumers to adopt Foursquare into their social media lifestyles and choose Foursquare over competitors like Facebook Places, Gowalla and SCVNGR. Gas stations are pretty far from the typical check in venue (compared to bars and restaurants) so this sort of promotion will definitely help shift the landscape of geologging at least in the short term.
Ninja Plug 