Far East Lopez: FM Performs on Lopez Tonight on TBS

Alright I know I’ve mentioned Fareast Movement a lot lately but that just goes to show how much is going on right now. So last night, FM performed for the first time on national television on Lopez Tonight on TBS. This comes a day after they reached #1 on the iTunes singles charts, and less than 2 weeks from the release of their new album, Free Wired (which you can preorder on Amazon).

Although I must have listened to Like A G6 hundreds and hundreds of times and seen them perform live, watching them perform on TV still sent shivers down my back with the energy they bring. Fareast Movement is definitely breaking boundaries left and right now a days and it’s great to see hard work pay off.

Here’s the clip from Lopez Tonight, last night.

Fareast Movement, Official #1 in the country!

Fareast Movement, a group of the hardest working guys out of LA have finally reached #1 on the iTunes Singles Chart with their recent hit, Like a G6. This song was actually released last year but recently became a club hit around the country.

To my knowledge, Fareast Movement is the FIRST Asian American act that has reached #1 on the iTunes charts ever and that is huge news. They’ve toured with some of the biggest names around right now, from Lady Gaga to LMFAO. With a highly anticipated album release in less than two weeks, Fareast Movement definitely isn’t showing any signs of slowing down. I’ve been a fan of these guys since 2005 and they have continuously done bigger things every year, out doing themselves again and again. From getting their music featured in Movies (Fast and Furious Tokyo Drift) and TV (Entourage and Gossip Girl), to hosting the always sold out ISA concerts to signing to Cherry Tree/Interscope Records, these guys are on their way to the top.

For more, check out their website. http://fareastmovement.com

Conan O’Brien. From TV, to Youtube, to get back to TV?

As most people may know, Conan O’ Brien, after being let go from the NBC late night line up earlier this year, has been signed to TBS, and will be premiering a new show on Novemeber 8th. To promote his new show, Conan has been taking full advantage of Youtube (in the Old Spice Guy style) and begun releasing promo videos and answering questions in Youtube video form.

I’ve been a Coco fan for many years now and I was pretty upset when NBC let Conan go (personally I find him a lot funnier than Leno) and I was able to catch his “Legally Prohibited” Tour over the summer. As part of his deal when he left NBC, Conan could not be on TV for a few months and so he decided to go on a tour and perform live shows. He had many special guests appear on his tour including Jon Stewart and Stephen Colbert among others.

Now that Novemeber 8th is drawing near Team Coco hopes to generate buzz and interest through the use of Social Media.. Youtube, Facebook and Twitter are all being utilized to promote his upcoming premier even though it’s still more than a month away. I can only imagine that promotions will intensify as the show draws closer.

Here’s his most recent Answer Video.

You can ask him a question on his Facebook Fan page, http://facebook.com/teamcoco

He has a lot of videos uploaded to the TeamCoco Youtube page including videos to fans and other promos.

A Video, That Simulates A Video Game, That Simulates Real Life

Rock Band. Guitar Hero World Tour. These games have revolutionized musical games but this guy, Freddie Wong and his friends have revolutionized it a step further.

For those of you that have never heard of Freddie Wong or Freddiew, as he goes by on Youtube, he and his friends are a group of visual effect specialists that create amazing, Hollywood level special effects in their own home, and post lots of videos online. What’s cool about these guys is that not only do they create some realistic clips, they usually include a How To video along with it to give you a Behind the Scenes look at how they made it.

Check out their Youtube page and scroll through some of their videos. Not only are they filled with excellent special effects, they’re also incredibly entertaining.

Does Your Entourage Drink Avion Tequila?

Possibly one of the most popular TV shows for males since Sportscenter, Entourage on HBO has been known to be a king of product placement throughout the years (think Playboy, Victoria’s Secret, Skyy Vodka, Rolls Royce, Maserati, the list goes on and on). With a huge following and some of the greatest guest stars and cameos in the industry, Entourage became a household name, as did many of the products and celebrities featured on the show.

One product that is poised to sneak up to such popularity is the Avion Tequila brand, featured in this season’s Entourage. As Turtle’s new business venture in the show, what most people don’t realize is that it’s actually a real tequila brand. Although I don’t believe Mark Cuban has any stake in the real company, the bottle he proposed in the show is the real bottle they use in real life.

Apparently, the creator of Entourage, Doug Ellin, and one of the men behind real life Avion (along with Ken Austin), Kenny Dichter, were childhood friends and grew up together. So what do you do if you have a new product you want to promote, and you know the man behind the one of the most popular TV series of a generation? You get the man to showcase your hip new tequila brand on his hit show.

Has it affected Avion sales? I’m sure it has. But since the tequila brand was just launched not long before the premier of this season’s Entourage (btw, this was the second to last season. That’s right, only one more season of Entourage to go) it’s hard to calculate exactly how much this promotion has affected the bottom line.

Here’s Ken Austin, Founder and CEO of Avion Tequila on CNBC’s Fast Money.

http://plus.cnbc.com/rssvideosearch/action/player/id/1581272898/code/cnbcplayershare
For more on Avion, check out their website at http://www.tequilaavion.com/

The 1 Advantage Print Newspapers Still Hold Over Technology

Saw this clip on Gizmodo and thought it was quite relevant due to the recent news (although this really isn’t news to anyone except maybe the NY Times..) that the New York Times will be out of print soon.

As much as technology has come along, newspapers still and always will, have one advantage (and probably only this one advantage) over the internet.

http://www.youtube.com/v/YfFfqMR6uK0?fs=1&hl=en_US

It’s pretty clear that traditional newspapers are on their way out. As people turn to the internet for faster, more up to date and accurate news, the need for printed newspapers really is almost gone. But lets be honest, who didn’t see this coming? I don’t know anyone that reads newspapers and chances are, neither do you. I’m sure there are still some old-fashioned people that may read a paper for the crosswords and what not but those numbers are surely falling very quickly.

With this dynamic change, one can’t help but think about the ramifications on a huge print related business, advertising (Ok maybe one can help. But I, as a marketer, cannot.) Back in the day full page ads were the king of advertising and now they’re hardly even considered in modern day marketing and advertising campaigns. The truth is, print ads were never trackable to begin with but now it’s so painfully clear that no one is reading these papers that it’s not even worth looking into. Theres no way to track ROI of newspaper ads and chances are, they’re not doing anything for anyone’s bottom line except hurting it.

I hope this news gets more and more people into digital media or at least a more logical way of advertising. The days of newspaper, magazine and radio spots are either gone or are quickly on their way out. Brands and companies need to come up with some more innovative ways to engage their consumers or they really won’t make it.

Double Rainbow XP/Vista/7!

I can’t believe this happened, but I find it absolutely hilarious. Everyone knows of the Double Rainbow Youtube phenomenon that happened in Janurary of 2010 (if you don’t, you probably have never been near a computer and thus, probably will never read this blog post. ps. 13 million views. Thats all I’m going to say).

In any case, the guy got SO popular; Microsoft HIRED him to do a commercial for them to promote their Windows Live Photo Gallery. Here’s the video:

And yes, the man you see there is the real, original Double Rainbow dude, Hungrybear9562.